Implications of the Revised Definition of Marketing: From...

Implications of the Revised Definition of Marketing: From Exchange to Value Creation

Sheth, Jagdish N, Uslay, Can
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Volume:
26
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1509/jppm.26.2.302
Date:
November, 2007
File:
PDF, 62 KB
english, 2007
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