Application Series || Solving the "Marketing Mix"...

Application Series || Solving the "Marketing Mix" Problem Using Geometric Programming

V. Balachandran and Dennis H. Gensch
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Volume:
21
Language:
english
Journal:
Management Science
DOI:
10.2307/2629676
Date:
October, 1974
File:
PDF, 341 KB
english, 1974
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