Consumers' Attention to the Brief Summary in Print...

Journal of Public Policy & Marketing 2003 / FALL Vol. 22; Iss. 2

Consumers' Attention to the Brief Summary in Print Direct-to-Consumer Advertisements: Perceived Usefulness in Patient-Physician Discussions

Ajit M. Menon, Aparna D. Deshpande, Matthew Perri III and George M. Zinkhan
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Volume:
22
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.2307/30000678
Date:
January, 2003
File:
PDF, 2.37 MB
english, 2003
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