Incorporating Subjective Characteristics in Product Design...

Incorporating Subjective Characteristics in Product Design and Evaluations

Lan Luo, P. K. Kannan and Brian T. Ratchford
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30164030
Date:
April, 2008
File:
PDF, 1.97 MB
english, 2008
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