Some Empirical Observations on a Ten-Point...

Journal of Marketing Research 1966 / 11 Vol. 3; Iss. 4

Some Empirical Observations on a Ten-Point Poor-to-Excellent Scale

William H. Reynolds
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Volume:
3
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3149856
Date:
November, 1966
File:
PDF, 475 KB
english, 1966
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