The Ghetto Marketing Life Cycle: A Case of Underachievement

The Ghetto Marketing Life Cycle: A Case of Underachievement

Alan R. Andreasen
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Volume:
15
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150397
Date:
February, 1978
File:
PDF, 436 KB
english, 1978
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