Small Victories: Creating Intrinsic Motivation in Task...

Journal of Marketing Research 2015 / 12 Vol. 52; Iss. 6

Small Victories: Creating Intrinsic Motivation in Task Completion and Debt Repayment

Brown, Alexander L., Lahey, Joanna N.
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Volume:
52
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0281
Date:
December, 2015
File:
PDF, 712 KB
english, 2015
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