Optimal Customer Relationship Management Using Bayesian...

Journal of Marketing Research 2007 / 11 Vol. 44; Iss. 4

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection

Rajkumar Venkatesan, V. Kumar and Timothy Bohling
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Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162504
Date:
November, 2007
File:
PDF, 2.64 MB
english, 2007
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