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Implementing company-managed virtual communities as a relationship marketing tool: a decision systems analysis
Arnone, Laurent, Geerts, Angy, Scoubeau, ChantalVolume:
8
Language:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539209X414362
Date:
March, 2009
File:
PDF, 243 KB
english, 2009