Carrots, Sticks, and Promises: A Conceptual Framework for...

Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors

Michael L. Rothschild
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Volume:
63
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251972
Date:
October, 1999
File:
PDF, 2.28 MB
english, 1999
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