Performance Implications of Adopting a Customer-Focused...

Performance Implications of Adopting a Customer-Focused Sales Campaign

V. Kumar, Rajkumar Venkatesan and Werner Reinartz
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Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/20618971
Date:
September, 2008
File:
PDF, 3.68 MB
english, 2008
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