Customer Equity Drivers and Future Sales

Customer Equity Drivers and Future Sales

Verena Vogel, Heiner Evanschitzky and B. Ramaseshan
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Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/20618988
Date:
November, 2008
File:
PDF, 1.93 MB
english, 2008
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