Eco-friendly product development strategy: antecedents, outcomes, and contingent effects
Katsikeas, Constantine S., Leonidou, Constantinos N., Zeriti, AthinaVolume:
44
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-015-0470-5
Date:
November, 2016
File:
PDF, 921 KB
english, 2016