Strategic Management of the Socially Responsible Firm:...

The Academy of Management Review 1986 / 10 Vol. 11; Iss. 4

Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory

Keith B. Murray and John R. Montanari
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Volume:
11
Language:
english
Journal:
The Academy of Management Review
DOI:
10.2307/258399
Date:
October, 1986
File:
PDF, 382 KB
english, 1986
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