Multibrand Transition Probabilities as a Function of...

Multibrand Transition Probabilities as a Function of Explanatory Variables: Estimation by a Least-Squares-Based Approach

Fred S. Zufryden
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Volume:
23
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151665
Date:
May, 1986
File:
PDF, 1.13 MB
english, 1986
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