How Important Is the Chain Store Buying Committee?

Journal of Marketing 1961 / 04 Vol. 25; Iss. 3

How Important Is the Chain Store Buying Committee?

Howard L. Gordon
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Volume:
25
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1249535
Date:
April, 1961
File:
PDF, 363 KB
english, 1961
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