Comparative Advertising in Markets Where Brands and...

Comparative Advertising in Markets Where Brands and Comparative Advertising Are Novel

Carolyn White Nye, Martin S. Roth and Terence A. Shimp
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Volume:
39
Language:
english
Journal:
Journal of International Business Studies
DOI:
10.2307/25483306
Date:
July, 2008
File:
PDF, 1.99 MB
english, 2008
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