An Extended Paradigm for Measurement Analysis of Marketing...

Journal of Marketing Research 2006 / 08 Vol. 43; Iss. 3

An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data

Hans Baumgartner and Jan-Benedict E. M. Steenkamp
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Volume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162417
Date:
August, 2006
File:
PDF, 1.97 MB
english, 2006
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