VERS UN MARKETING RELATIONNEL ET TRIBAL: La transformation...

VERS UN MARKETING RELATIONNEL ET TRIBAL: La transformation des opérateurs de télécommunications

FRÉDÉRIC JALLAT, EMMANUELLE LE NAGARD and ALEXANDRE STEYER
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Language:
french
Journal:
Décisions Marketing
DOI:
10.2307/40592586
Date:
May, 1997
File:
PDF, 1.05 MB
french, 1997
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