[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing || How Brand Trust Mediates the Effects of Service Quality on Loyalty: An Illustration From Medical Tourism Context
Campbell, Colin, Ma, Junzhao JonathonVolume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-24184-5_19
File:
PDF, 95 KB
english, 2016