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What drives customers to use retailers’ Facebook pages? Predicting consumers’ motivations and continuance usage intention
Gu, Siming, Kim, HyejeongVolume:
7
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2015.1105111
Date:
January, 2016
File:
PDF, 1.25 MB
english, 2016