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Examining the effects of brand love and brand image on customer engagement: An empirical study of fashion apparel brands
Islam, Jamid Ul, Rahman, ZillurVolume:
7
Language:
english
Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2015.1110041
Date:
January, 2016
File:
PDF, 1.23 MB
english, 2016