Just Give Me Another Chance: The Strategies for Brand...

Journal of Marketing Research 2007 / 05 Vol. 44; Iss. 2

Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression

A. V. Muthukrishnan and Amitava Chattopadhyay
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Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162479
Date:
May, 2007
File:
PDF, 1.91 MB
english, 2007
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