A Meditation on Mediation: Evidence That Structural...

Journal of Consumer Psychology 2007 Vol. 17; Iss. 2

A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions

Dawn Iacobucci, Neela Saldanha, Xiaoyan Deng
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Volume:
17
Year:
2007
Language:
english
Pages:
15
DOI:
10.1016/s1057-7408(07)70020-7
File:
PDF, 11.15 MB
english, 2007
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