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The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing
Sharon Shavitt, Suzanne Swan, Tina M. Lowrey, Michaela WänkeVolume:
3
Year:
1994
Language:
english
Pages:
26
DOI:
10.1016/s1057-7408(08)80002-2
File:
PDF, 1.36 MB
english, 1994