The interaction of endorser attractiveness and involvement...

The interaction of endorser attractiveness and involvement in persuasion depends on the goal that guides message processing

Sharon Shavitt, Suzanne Swan, Tina M. Lowrey, Michaela Wänke
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Volume:
3
Year:
1994
Language:
english
Pages:
26
DOI:
10.1016/s1057-7408(08)80002-2
File:
PDF, 1.36 MB
english, 1994
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