Spontaneous Inference Processes in Advertising: Effects of...

Journal of Consumer Psychology 1992 Vol. 1; Iss. 2

Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization

Douglas M. Stayman, Frank R. Kardes
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Volume:
1
Year:
1992
Language:
english
Pages:
18
DOI:
10.1016/s1057-7408(08)80053-8
File:
PDF, 1.04 MB
english, 1992
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