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Attitude functions in advertising: The interactive role of products and self-monitoring
Sharon Shavitt, Tina M. Lowrey, Sang-Pil HanVolume:
1
Year:
1992
Language:
english
Pages:
28
DOI:
10.1016/s1057-7408(08)80059-9
File:
PDF, 1.45 MB
english, 1992