Which Categories and Brands to Promote with Targeted Coupons to Reward and to Develop Customers in Supermarkets
Osuna, Ignacio, González, Jorge, Capizzani, MarioLanguage:
english
Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2015.12.002
Date:
January, 2016
File:
PDF, 1014 KB
english, 2016