Integration of Discrepant Sales Forecasts: The Influence of...

Journal of Marketing Research 2004 / 02 Vol. 41; Iss. 1

Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range

Anne L. Roggeveen and Gita Venkataramani Johar
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
41
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162309
Date:
February, 2004
File:
PDF, 2.85 MB
english, 2004
Conversion to is in progress
Conversion to is failed