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What makes one animation more effective than another? An exploratory study of the characteristics and effects of animation in internet advertising
Chtourou, Mohamed Saber, Abida, Fatma ChouraVolume:
6
Year:
2010
Language:
english
Journal:
International Journal of Internet Marketing and Advertising
DOI:
10.1504/IJIMA.2010.032477
File:
PDF, 271 KB
english, 2010