Investigating websites' e-CRM features in building customer...

International Journal of Internet Marketing and Advertising 2014 Vol. 8; Iss. 4

Investigating websites' e-CRM features in building customer relationships: evidence from Greece

Papaioannou, Eugenia, Assimakopoulos, Costas, Sarmaniotis, Christos, Georgiadis, Christos K.
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Volume:
8
Year:
2014
Language:
english
Journal:
International Journal of Internet Marketing and Advertising
DOI:
10.1504/IJIMA.2014.067659
File:
PDF, 231 KB
english, 2014
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