Contemporary Advertisingby Courtland L. Bovee; William F....

Contemporary Advertisingby Courtland L. Bovee; William F. Arens;Advertising and Communication Managementby Michael L. Ray

Review by: Barbara Coe
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Volume:
48
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251218
Date:
January, 1984
File:
PDF, 114 KB
english, 1984
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