Sample Composition Bias and Response Bias in a Mail Survey:...

Journal of Marketing Research 1980 / 02 Vol. 17; Iss. 1

Sample Composition Bias and Response Bias in a Mail Survey: A Comparison of Inducement Methods

Wesley H. Jones and James R. Lang
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
17
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3151119
Date:
February, 1980
File:
PDF, 554 KB
english, 1980
Conversion to is in progress
Conversion to is failed