Das Diffusionsmodell von "Bass" als...

Das Diffusionsmodell von "Bass" als Ankunftsprozeß-Modell

Jiancheng Guan and Klaus Brockhoff
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Volume:
17
Year:
1995
Language:
german
Journal:
Marketing: Zeitschrift für Forschung und Praxis
DOI:
10.2307/41918469
File:
PDF, 1.05 MB
german, 1995
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