Observations: How the roles of advertising merely appear to...

International Journal of Advertising 2014 Vol. 32; Iss. 3

Observations: How the roles of advertising merely appear to have changed

Rossiter, John R., Percy, Larry
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Volume:
32
Year:
2014
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-32-3-391-398
File:
PDF, 226 KB
english, 2014
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