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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing || Virtual World, Real Engagement: Building Brand Attachment Via Hosted Brand Community Online Events

Campbell, Colin, Ma, Junzhao Jonathon
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Volume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-24184-5_205
File:
PDF, 127 KB
english, 2016
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