Time-Weighted Multi-Touch Attribution and Channel Relevance...

Journal of Statistical Theory and Practice 2015 / 04 Vol. 9; Iss. 2

Time-Weighted Multi-Touch Attribution and Channel Relevance in the Customer Journey to Online Purchase

Wooff, David A., Anderson, Jillian M.
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Volume:
9
Language:
english
Journal:
Journal of Statistical Theory and Practice
DOI:
10.1080/15598608.2013.862753
Date:
April, 2015
File:
PDF, 664 KB
english, 2015
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