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Modeling Relationship Between Experiential Marketing, Experiential Value And Purchase Intensions In Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach
Nigam, Dr. AshutoshVolume:
16
Language:
english
Journal:
Paradigm
DOI:
10.1177/0971890720120108
Date:
January, 2012
File:
PDF, 6.11 MB
english, 2012