Application of Fishbein model using predictive analytics...

Application of Fishbein model using predictive analytics for measuring purchase intention of the DTH consumers

Joshi, Sujata, Bhatia, Sanjay, Puri, Disha, Roy, Arindom, Saini, Jyoti
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Volume:
5
Year:
2015
Language:
english
Journal:
International Journal of Intercultural Information Management
DOI:
10.1504/IJIIM.2015.072542
File:
PDF, 1.50 MB
english, 2015
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