Antismoking Messages for the International Teenage Segment:...

Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity across Different Cultures

James Reardon, Chip Miller, Bram Foubert, Irena Vida and Liza Rybina
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Volume:
14
Year:
2006
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/25049057
File:
PDF, 2.72 MB
english, 2006
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