Antismoking Messages for the International Teenage Segment: The Effectiveness of Message Valence and Intensity across Different Cultures
James Reardon, Chip Miller, Bram Foubert, Irena Vida and Liza RybinaVolume:
14
Year:
2006
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/25049057
File:
PDF, 2.72 MB
english, 2006