The Impact of Marketing-Induced versus Word-of-Mouth...

Journal of Marketing Research 2008 / 02 Vol. 45; Iss. 1

The Impact of Marketing-Induced versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

Julian Villanueva, Shijin Yoo and Dominique M. Hanssens
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Volume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162520
Date:
February, 2008
File:
PDF, 1.96 MB
english, 2008
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