Brand Experience: What Is It? How Is It Measured? Does It...

Journal of Marketing 2009 / 05 Vol. 73; Iss. 3

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

J. Jos̆ko Brakus, Bernd H. Schmitt and Lia Zarantonello
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Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/20619022
Date:
May, 2009
File:
PDF, 2.81 MB
english, 2009
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