A Single Ideal Point Model for Market Structure Analysis

A Single Ideal Point Model for Market Structure Analysis

David B. MacKay, Robert F. Easley and Joseph L. Zinnes
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Volume:
32
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152178
Date:
November, 1995
File:
PDF, 2.21 MB
english, 1995
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