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Antecedents and Consequences of Attitudes toward Direct-to-Consumer Advertising of Prescription Drugs
Torres, Ivonne M., Limbu, Yam B.Volume:
32
Language:
english
Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2010.10505285
Date:
September, 2010
File:
PDF, 1.71 MB
english, 2010