[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Exploring the Influence of Brand Innovation on Marketing Performance Using Signaling Framework and Resource-Based Theory (RBT) Approach
Obal, Michael W., Krey, Nina, Bushardt, ChristianVolume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-11815-4_238
File:
PDF, 112 KB
english, 2016