[Developments in Marketing Science: Proceedings of the...

  • Main
  • [Developments in Marketing Science:...

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era || Exploring the Influence of Brand Innovation on Marketing Performance Using Signaling Framework and Resource-Based Theory (RBT) Approach

Obal, Michael W., Krey, Nina, Bushardt, Christian
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
10.1007/97
Year:
2016
Language:
english
DOI:
10.1007/978-3-319-11815-4_238
File:
PDF, 112 KB
english, 2016
Conversion to is in progress
Conversion to is failed