Positive Consumer Contagion: Responses to Attractive Others in a Retail Context
Jennifer J. Argo, Darren W. Dahl and Andrea C. MoralesVolume:
45
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/20618857
Date:
December, 2008
File:
PDF, 2.28 MB
english, 2008