How Critical Are Critical Reviews? The Box Office Effects...

How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets

Suman Basuroy, Subimal Chatterjee and S. Abraham Ravid
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Volume:
67
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30040552
Date:
October, 2003
File:
PDF, 2.53 MB
english, 2003
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