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How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets
Suman Basuroy, Subimal Chatterjee and S. Abraham RavidVolume:
67
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30040552
Date:
October, 2003
File:
PDF, 2.53 MB
english, 2003