Using Combined-Currency Prices to Lower Consumers'...

Journal of Marketing Research 2004 / 02 Vol. 41; Iss. 1

Using Combined-Currency Prices to Lower Consumers' Perceived Cost

Xavier Drèze and Joseph C. Nunes
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
41
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162312
Date:
February, 2004
File:
PDF, 3.21 MB
english, 2004
Conversion to is in progress
Conversion to is failed