The Market Valuation of Internet Channel Additions

The Market Valuation of Internet Channel Additions

Inge Geyskens, Katrijn Gielens and Marnik G. Dekimpe
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Volume:
66
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/3203417
Date:
April, 2002
File:
PDF, 3.68 MB
english, 2002
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