The mediating role of brand trust and affect in clothing...

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Journal of the Textile Institute 2016 / 01

The mediating role of brand trust and affect in clothing brand loyalty formation: a cross-cultural examination of U.S. and India

Bennur, Shubhapriya, Jin, Byoungho
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Language:
english
Journal:
The Journal of The Textile Institute
DOI:
10.1080/00405000.2015.1133105
Date:
January, 2016
File:
PDF, 423 KB
english, 2016
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